Chav must-haves such as velour tracksuits, Burberry and bling jewellery feature largely. |
It protected its brand by making those checks quieter and costlier, and boosted its sales by expanding into China, where no one tells chav jokes. |
But as the hype about chav culture is dying down, Cardiff's Matt Scott is hoping people can start to judge Playing Mercy on its own merits. |
Chav is a mean-spirited, derogatory term which reflects Britain's sad obsession with its class system and the demonisation of the poor. |
If they are so big that they rest on her shoulders, you are in the presence of Chav royalty. |
On Wednesday it contained a parents' guide to the hand signals of the young chav with advice from the paper's agony aunt. |