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What is a niche market?

What is a niche market? Here are some definitions.

Noun
  1. a relatively small and specialist, yet profitable, market
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Examples
This distributor fills a niche market with indie films, documentaries, and other entertainment discs, and fills it well.
They produce a top-quality product for which there is a niche market and it is great the local people can supply this special demand.
European cinema may be something of a niche market, unlikely to yield high returns.
Horror is a great genre for beginning film directors because it is a niche market.
The boy from Tunapuna had fearlessly and single-handedly faced and surmounted all obstacles and carved a niche market from scratch.
The company has a niche market in building roads and bespoke factories in Scotland.

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