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What is word of mouth?

What is word of mouth? Here are some definitions.

Noun
  1. (idiomatic) Verbal means of passing on information.
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Examples
Anyway, tonight we ate in a small place recommended by a book and not word of mouth.
This film will have to sell itself based on its previews because it can't be sold by word of mouth.
So after you have subscribed online, make sure you pass along the word to others via word of mouth or a blog post.
If you happen to have a film that has legs and good word of mouth, and you do a serious spend on it, then you stand a chance at a breakaway hit.
One of the most popular methods of online marketing, however, is viral marketing or word of mouth.
People spread their fears and new found information by telephone, mobile phone, text messages, email, and word of mouth.

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